Snickers: Valentine’s Day

You don’t give your best when you’re hungry.

The Snickers campaign pokes fun at the pressures couples face on big dates such as Valentine’s Day, to perform at their best in every sense of the word. Better to be prepared and definitely- not hungry.

The brand took a leap of faith, launching the cheeky idea as their February 14th campaign in LATAM- garnering hundreds of positive reactions on social media and being shared endlessly. We used meme and emoji culture and paired it with dark humor to attract users’ attention on an otherwise cheesy and romantic holiday. 


Agency: BBDO Mexico 
Alvaro Hernández
Team: Ariel Soto, Guillermo Bernal,
Gumaro Davila, Daniel Diaz, Carlos Contreras