Aeromexico: 90 years
90 years of taking Mexico to the world
90 years ago we thought, what if we… fly?
Mexico’s most emblematic airline deserved a historical campaign to celebrate its iconic 90th anniversary.
By crafting a spoken word poem and pairing it with a surreal set design and known Mexican personalities,
we gave wings to a piece that brought to life not only the airline’s deep history, but a whole country’s.
We discovered that we were born with wings, but 90 years ago we learned to fly…
To create this beautiful 360 integrated campaign, we filled Mexico and Times Square with digital billboards,
partnered with global brands such as Corona, redesigned the historic logo, created an emblematic coffee table book,
collaborated with local personalities on socials, created organic content, and even hosted a commemorative event in an aircraft hangar.
Credits
Agency: Wieden & Kennedy Mexico
Director: Hari Sama
DOP: Pepe Ávila
Photographer: Diego Flores
Team: Jessica Apellaniz, Leonardo Corrales,
Pepue Gonzalez, Rodrigo Bonilla, Samantha Herrera,
Estefania Morgado, Michelle Castañeda, Ana Mijares
Production: Catatonia
Director: Hari Sama
DOP: Pepe Ávila
Photographer: Diego Flores
Team: Jessica Apellaniz, Leonardo Corrales,
Pepue Gonzalez, Rodrigo Bonilla, Samantha Herrera,
Estefania Morgado, Michelle Castañeda, Ana Mijares
Production: Catatonia