Allstate: Smooth

Drivewise is an insurance tool that rewards
smooth driving. 

Set to the elegant music of Je Ne Regrette Rien by Edith Piaf, we watch with bated breath and perverse wonder the most mundane objects cling on for dear life to the roof of a car. From jello to furry slippers, we observe what happens to these forgotten objects- an example of the type of driving you need to do to save with Allstate’s Drivewise.

The spot premiered during the 2020 Emmy’s.
Featured in Ad Age and Shots.

Agency: Droga5
Ringan Ledgewidge
David Droga, Tim Gordon, Kevin Brady, Paul Meates, Tara Lawall, Vanessa Bittante, Inna Kofman, Nico Baumann