Allstate: Smooth



Drivewise is an insurance tool that rewards
smooth driving. 


Set to the elegant music of Je Ne Regrette Rien by Edith Piaf, we watch with bated breath and perverse wonder the most mundane objects cling on for dear life to the roof of a car. From jello to furry slippers, we observe what happens to these forgotten objects- an example of the type of driving you need to do to save with Allstate’s Drivewise.

The spot premiered during the 2020 Emmy’s.
Featured in Ad Age and Shots.




                                                                              









                                      Credits
Agency: Droga5
Director:
Ringan Ledgewidge
Team:
David Droga, Tim Gordon, Kevin Brady, Paul, Meates, Tara Lawall, Vanessa Bittante, Inna Kofman, Nico Baumann