Case For Her: Selene

73% of women worldwide ‘sometimes or always’ hide their period from others.

Women around the world still have misguided information about menstruation. If girls everywhere are taught about their bodies and about how menstruation works, a lot of confusion and pain can be avoided in the future. It’s time to not only normalize, but educate girls at a young age about what their bodies go through. 

We believe this will cause a positive chain reaction and the girls will grow up to be confident, educated, and strong women. 

Introducing, Selene- the doll that teaches girls about menstruation.

Created for D&AD


AD: Catarina Barcala
CW: Jacqueline Salome