Make Yourself a Gift To The World

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

Luxury lifestyle and fitness brand Equinox’s new campaign poses this question- reframing the belief that self-love is a bad and selfish thing. In January, when everybody is committing to their yearly resolutions, we looked to play with the stigma and provoke reactions.

Iconic Italian director Floria Sigismondi brought the bold film to life.
Famed British fashion photographer Glen Luchford created magic with the prints
as part of a wider campaign.

Featured in Ad Age, LBB, The Drum, Creative Moment, Campaign Live.


Agency: Droga5
Floria Sigismondi
Glen Luchford

David Droga, Felix Richter, Laurie Howell, Toby Treyer-Evans, Lauren Ferreira, Marybeth Ledesma, Kia Heinnen, Sam McCluskey, Gabriel Santana, Germany Lancaster, Tudor Cucu