Make Yourself a Gift To The World

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

Luxury lifestyle and fitness brand Equinox’s new campaign poses this question- reframing the belief that self-love is a bad and selfish thing. In January, when everybody is committing to their yearly resolutions, we looked to play with the stigma and provoke reactions.

Famed British fashion photographer Glen Luchford brought these prints to life,
as part of a wider campaign.

Featured in Ad Age, LBB, The Drum, Creative Moment, Campaign Live.


Agency: Droga5
Glen Luchford

David Droga, Felix Richter, Laurie Howell, Toby Treyer-Evans, Lauren Ferreira, Marybeth Ledesma, Kia Heinnen, Sam McCluskey, Gabriel Santana, Germany Lancaster, Tudor Cucu